Any incident.Any origin.One response.
Friday4:30 is the food & drink industry's only true end-to-end incident management platform. From product recalls and business ops disruptions to industry-wide crises, every stage is managed through a single, simple process.
The smarter way to manage the unexpected.
Built from 30+ years of real-world crisis management experience.
Contamination alert, Batch 4821
- Internal comms10:38
- Draft recallIn progress10:41
- Notify retailersPending10:42
Spot an issue in seconds.
Active incidents
Real-time overview, all teams
The numbers
The crisis is real.
Food and beverage brands face unprecedented challenges. Here's why you need a better solution.
Average cost per recall*
Consumers affected annually*
Incident increase since 2020*
Investigations unresolved*
*Sources: WHO Global Foodborne Illness Estimates, FDA Recall Data, Food Industry Reports
What it is
One platform for every part of a food and beverage crisis.
Incident-linked
Every action ties to a specific incident. Full audit trail. No orphan tasks, no lost decisions.
Real-time
Signals, status and team activity update live. No daily standup required to know where you are.
Structured response
Pre-built playbooks for recalls, contamination and supply shocks. Pick one. Go.
The shift
Before and after Friday4:30.
See how crisis management transforms with a unified platform.
Scattered tools
Teams use email, Slack, WhatsApp, and spreadsheets. Critical information gets lost in the chaos.
Slow response
Hours wasted hunting down information, waiting for updates, and coordinating across platforms.
No visibility
Leadership has no real-time view of crisis status. Decision-making happens in the dark.
Why it exists
Built because the old way was broken.
Crisis info is scattered
Brands rely on WhatsApp, emails, spreadsheets, text, memory, or knowledge left when the one person who knew what to do moved on.
Slow responses cost revenue and trust
Minutes matter when quality, safety, or reputation is at risk.
Teams need one source of truth
Friday4:30 provides visibility, structure, and confidence without the reliance on multiple tools or paper manuals.
How it works
Four steps, from signal to closeout.
01, Detect
Signals land before the story does.
Recall mentions, complaint spikes, supplier alerts and social chatter funnel into one feed, surfaced the moment they cross a threshold.
02, Triage
Routed to the right people, automatically.
Severity, scope and the suggested playbook are attached on arrival. No group-chat scramble to figure out who owns it.
03, Coordinate
One timeline. One source of truth.
Tasks, decisions, draft comms and stakeholder updates live in a single shared incident, every action timestamped.
04, Resolve & report
Closeout, post-mortem, exportable record.
Mark resolved, capture what you learned, hand a regulator-ready report to legal in one click.
Features
Powerful features.
Everything you need to manage crises effectively, all in one place.
Alert notifications
Real-time alerts for critical incidents.
Task assignment
Assign tasks to team members instantly.
Analytics dashboard
Track incident metrics and trends.
Team communication
Centralised communication hub.
Mobile access
Manage your incident from anywhere in the world, day or night.
Offline capabilities
Work without internet connection.
Who it's for
Who Friday4:30 is for.
Proven crisis management methodology, now digital, for every part of the food and beverage industry.
Food and beverage brands
Proactive crisis prevention and mitigation for food and beverage brands
CPG companies
Positive incident management for consumer packaged goods
Retailers
Swift response to quality and safety incidents
Manufacturers
Centralised crisis coordination and visibility
Distributors
Real-time incident tracking and communication
Ingredient and packaging suppliers
Supply chain incident management
Risk and crisis management firms
Professional crisis response tools
Insurance providers
Documentation and compliance support
How prepared is your team for an incident?
Answer 5 quick questions to see how ready your team is to respond when something goes wrong.
Check your pulseFAQ
Frequently asked questions.
Everything you need to know about crisis management with Friday4:30.
Friday4:30 is based on our proven crisis process that has been refined and relied upon for over a decade across real food and beverage brands, now automated, structured and accessible in one platform. Unlike generic project management tools, our methodology is purpose-built and battle-tested for the unique challenges of recalls, contamination events, supply chain disruptions, and regulatory compliance. This isn't a new theory, it's a proven, tried-and-tested approach that has protected brands for years, now digitised for speed and clarity.
You can be up and running in minutes. Our onboarding process is designed for speed, import your team, set up notification rules, and customise your crisis playbooks. Most teams complete setup in under 30 minutes and are ready to manage their first incident immediately.
Yes. Friday4:30 integrates with popular tools like Slack, Microsoft Teams, email systems, and quality management software. However, our platform is designed to be your single source of truth during a crisis, reducing the need to juggle multiple tools.
Trusted by leading food and beverage brands globally
Get access
Set up before your next incident.
We're onboarding teams in small groups. Tell us a bit about your organisation and we'll be in touch to get you set up.
Onboarding selected teams.